A British firm backed by Ralli launched a new and innovative ‘portable event hotel” at the 2011 Silverstone British Grand Prix this weekend.

Snoozebox developed by some of Britain’s most innovative businessmen and women are behind the project which has been designed, created and manufactured by a collection of  all British companies.

The  new and exciting innovation is transportable, temporary hotels accommodation offers a flexible configuration from 40 to 400 rooms and can be fully operational and ready to welcome guests within 48 hours of arriving at almost any event or location around the world. And Snoozebox is truly adaptable, being totally self-contained with no need for mains services or flat terrain to be sited.

The launch at the British Grand Prix is fitting for this all British company, positioned inside the circuit at Copse Corner with a 40 room en-suite and exclusive VIP area.

Snoozebox CEO Robert Breare commenting on the launch said “We are absolutely delighted to announce the launch of Snoozebox at this prestigious event and look forward to welcoming our guests for a great weekend of motor sport”.

Partner Adrian Anderson added “Ralli has been proud to be associated with the legal work that has gone into this endeavour which has reached fruition against the odds – against a challenging economic background.

This is a British invention, all the design skills, the science and the art are British, from the architects to the mechanical and electrical engineering – manufactured from start to finish in Britain. The whole project is a triumph of inspiration, production and delivery and has been achieved through hard work and blue sky thinking both of which Brits excel at.”