Twitter, Advertising and UGG Boots

Rob Illidge (Marketing Executive)

Search-based ads will use DPI (Deep Packet Inspection) technology to scan a users tweets and relay ‘relevant’ and targeted ads back.

I suppose you could argue what is the problem with that? If I was desperately seeking an Employment Solicitor, not that I would , and vented my frustrations via Twitter, I would be more than happy to have a targeted ad from a Manchester based Solicitor delivered.

After all I’m using their platform so they are entitled to pursue revenue in this way.

Then there is the privacy issue. There’s always a privacy issue.

Why should Twitter ‘bombard’ users with ads that may not be relevant? And what if these ads take me to somewhere I thought I was buying ‘genuine UGG boots’ from, and ultimately ruin my online experience as a result. Read more »