Can Toyota be successful in brand damage limitation?

Rob Illidge (Marketing Execuitve)

In response to Jonathan Hemus’ article on TheDrum.co.uk

http://bit.ly/bCjGqJ

Despite the obvious death and lawsuit on Toyota’s hands, I believe they have been somewhat successful in their brand damage limitation.

I was always taught that there are two main ways to deal with a crisis PR situation: Read more »