I recently read from two news sources that Twitter are closer to introducing advertising on their site, whether this is search or tweet-based.

Rob Illidge (Marketing Executive)
Search-based ads will use DPI (Deep Packet Inspection) technology to scan a users tweets and relay ‘relevant’ and targeted ads back.
I suppose you could argue what is the problem with that? If I was desperately seeking an Employment Solicitor, not that I would
, and vented my frustrations via Twitter, I would be more than happy to have a targeted ad from a Manchester based Solicitor delivered.
After all I’m using their platform so they are entitled to pursue revenue in this way.
Then there is the privacy issue. There’s always a privacy issue.
Why should Twitter ‘bombard’ users with ads that may not be relevant? And what if these ads take me to somewhere I thought I was buying ‘genuine UGG boots’ from, and ultimately ruin my online experience as a result. Read more »
Tags: employment solicitor, facebook, privacy, robert illidge, solicitors manchester, twitter, ugg boots
Business Law, Crime & Fraud, Employment, Intellectual Property, Partnership Law, Personal Injury, Property | Ralli |
March 3, 2010 3:44 pm |
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Gillian Nuttall (PR & Marketing Manager)
Happy New Year. Twenty ten…. what are you going to call it? Two thousand and ten or, twenty ten? I personally, am going with two thousand and ten, simply because it sounds less like a boy band than “2010″.
Just before Christmas I attended a networking lunch in Liverpool with a few of my colleagues from Ralli and some clients. As well as a networking event, the organiser, Chris Shirling-Rooke treats the events as an opportunity to do some fund raising for a couple of his chosen charities, Help for Heroes and Factor 50. The Christmas lunch was the turn of Factor 50. Read more »
Tags: factor 50, gillian nuttall, martin coyne, stuart page
Business Law, Crime & Fraud, Employment, Intellectual Property, Partnership Law, Personal Injury, Property | Ralli |
January 4, 2010 4:16 pm |
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A day after my hasty Blog post, the Golden Twit Awards gallery was uploaded.
Further pictures can be found at www.goldentwits.com as well as the full broadcast of the nights events.
Anyway I digress, here is a picture of Mr Kuncewicz (IP & Media Lawyer) and I, collecting our commendation.


Rob Illidge (Marketing Executive)
I was going to wait until pictures of the nights events were uploaded, but wait any longer… I cannot. Read more »

Rob Illidge (Marketing Executive)
Surprisingly, this is my first post to the Ralli Blog, simply because I have been tweeting more than Katie Price’s Blackberry.
Read more »