Bavaria capitalize On Robbie Earle’s World Cup Own Goal

Rob Illidge (Marketing Executive)

Change is coming…for the next England game I will be sourcing Bavarian beer in place of the usual Budweiser or Corona, I may even treat myself to a nice Bavaria Premium Pils larger. All thanks to the somewhat heavy handed approach by FIFA in light of the recent ‘ambush marketing’ campaign during the Holland v Denmark World Cup match.

This series of events raises one question in particular, why was football pundit and former Wimbledon player Robbie Earle allocated a substantial number of tickets to a relatively low key World Cup match? Especially when there are hundreds of South African football fans queuing daily for tickets,  not to mention those from Holland and Denmark that were unable to obtain them. Read more »